Q. How do I find industry benchmarks or financial ratios?

There are a few ways to find industry ratio estimates:

1. Business Insights: Essentials
   • Select Industries, Plunkett Reports, and use Search Within Results to enter your industry.
2. Morningstar 
   • Enter a company name or Ticker symbol
   • Select Quote tab, Industry Peers, Industry Average is at the bottom of the page
   • Or, for the company's Key Ratios, select Key Ratios
3. Industry Norms and Key Business Ratios
   • On Reserve at the Circulation Desk
   • Library owns 2018
4. RMA Annual Statement Studies
   • On Reserve at the Circulation Desk
   • Library owns 2014-2015